As one of the five main exporting wineries in Chile, present in over 80 markets, Viña Maipo seeks to disseminate Chile’s identity around the world.
Viña Maipo was founded in 1948 in the Maipo Valley, a world-renowned region for producing wines of outstanding quality.
20 years later, Concha y Toro –the largest Chilean wine group-acquired the winery, enhancing the quality of its wines and laying the foundations for its global spirit.
In 2000, Viña Maipo implemented an aggressive development plan, exceeding in 2006 the goal of 1 million cases sold and becoming the 4th largest exporter of wine from Chile.
In 2007, Max Weinlaub joined Viña Maipo as chief winemaker, giving way to a new strategy focused on developing world-class wines, expressive of their origin.
Since its inception in 1583, the people of Maipo have shown deep religiosity, focusing their social life around the town’s church. Roof of this is the celebration that villagers carry out every 8th of December honoring the Virgin Mary, praying to her for their land and future harvests.
Viña Maipo wants each of its wines to carry the passion that Maipo townspeople have for the land and their customs. It is that spirit that inspires the legend on the label of each bottle of wine
“For centuries, the people of Maipo have witnessed the miraculous protection of their vineyards. Every year the villagers gather in the Church of Maipo to pray for the care of their land”.
Since his arrival as chief winemaker of Viña Maipo, Max Weinlaub has focused on adding value to each line of the portfolio, centering his philosophy in the development of top-level wines.
The initial step of this new approach was the launch of the winery’s first ultra premium wine, Limited Edition, which was followed by the Gran Devoción premium line, the ultra premium Cabernet Sauvignon Protegido, and Alto Tajamar, the icon wine of the portfolio, which expresses the elegance, power and expressiveness of Syrah.
In its various product lines, Viña Maipo seeks to capture the essence of the New World with wines of captivating aromas and flavors, and expressive of their origin.
Since 1990, having planted the first vineyards of Syrah in Chile, the winery has maintained a strong belief in the potential of this variety, making it a fundamental part of its top-level wines.
Established in the heart of the Maipo Valley, Viña Maipo has expanded its operation to the main wine regions of the country, looking for the best expression of each variety.